AI & Digital Marketing Team Training

Upskill Your Team for the AI-Powered Marketing Era

Practical AI and digital marketing training for growing companies that want their in-house teams to work smarter, create better marketing and use AI with confidence.

For founders, marketing directors, HR and L&D teams, and operations leaders

The real problem

Your team has access to AI. But are they actually using it well?

Most companies do not need more tools. They need their existing team to use the tools they already have with more structure, confidence and consistency.

1

Staff using AI inconsistently across the team

2

Weak or generic AI-generated content that does not sound like your brand

3

Employees unsure which AI tools to use for which tasks

4

Marketing taking longer than it should

5

No shared prompting approach or AI workflow

6

Teams creating content without a clear strategy behind it

7

Companies paying for AI tools that are underused

8

Concerns about accuracy, brand consistency and responsible AI use

9

Marketing and sales teams working without joined-up systems

This is not a tool problem. It is a training problem.

PASIM team training gives your people the structure, skills and shared workflows to use AI and digital marketing properly. Not just occasionally. As a system.

PASIM for Teams

AI & Digital Marketing Upskilling for Growing Companies

Practical in-house training, not a generic online course. Programmes are tailored to your company's current team, skill level, business objectives and marketing challenges.

AI for Marketing

  • Prompting
  • Content creation
  • Customer research
  • Campaign planning
  • Email marketing
  • Social media
  • Sales and marketing support
  • Productivity
  • AI workflows
  • Brand consistency
  • Responsible use of AI

Digital Marketing

  • Positioning
  • Customer targeting
  • Messaging
  • Content strategy
  • Campaign planning
  • Lead generation
  • Customer journeys
  • Digital marketing channels
  • Marketing measurement

The PASIM System

Your team is not just taught AI tools

They learn where AI and digital marketing fit within a complete system that drives real business results.

P

Position

Understand the customer, offer, message and market.

A

Audit

Review what the company is currently doing and identify gaps and opportunities.

S

Strategy

Decide what should be prioritised and how marketing should support business goals.

I

Implement

Use AI and digital tools to create, execute and improve marketing activity.

M

Manage

Measure results, improve performance and decide what happens next.

AI makes implementation faster.

PASIM makes sure your team is implementing the right things.

Ways to Work With Us

Every programme is tailored to your team. Pricing depends on team size, scope and depth. We will give you clear, transparent details on your consultation call.

Team Workshop

Focused one-day practical training. Your team leaves with shared prompts, workflows and a clear next step.

AI & Digital Marketing Accelerator

Multi-day team development programme. Deeper skills across AI for marketing and digital marketing strategy.

PASIM Business Growth Programme

Deeper training across Position, Audit, Strategy, Implement and Manage. Built around your business goals.

Custom In-House Training

Training built around your organisation's existing marketing workflows, tools and challenges.

Not sure which format fits your team?

What Your Company Gets Afterwards

Training that leaves your team with real capability, not just notes from a session.

Outcomes

Stronger internal AI capability
More confident staff
Faster content production
Improved marketing processes
Better use of existing employees
Stronger campaign planning
Practical AI workflows
Reusable company prompts
Improved brand consistency
Clearer digital marketing priorities
Less dependence on random tools and trends

Practical Outputs

Prompt libraries
AI workflows
Content systems
Campaign frameworks
Marketing plans
Team action plans
30/60/90-day implementation plans

Trained by Someone Who Has Done the Work

Not a theorist. Not someone chasing the latest AI trend. An experienced business and marketing trainer who has spent years helping real teams get real results.

15+ years

Business and digital marketing experience

Thousands

Businesses supported and advised

300+

Five-star reviews

Previous Training and Business Support Work

Manchester Metropolitan University
Hammersmith & Fulham Business Support
Surrey Adult Education
Macbeth Centre

Take the Next Step

Book a training consultation to discuss your team, your goals and the right programme for your company.

Book a Training Consultation

A focused conversation about your team and what training would help most. No obligation.

Is Your Marketing Team Ready for AI?

A 15-point assessment for marketing leaders. See where your team stands and what to prioritise.

Free 1-Page Digital Marketing Plan

The PASIM framework in one page. Useful for individual team members and small-business owners.

No sign-up fees. No hidden costs. Just a plan that works.