AI Digital Marketing Training
That Actually Sticks
Practical programmes that help SMEs, teams, and programme participants use AI and digital marketing with real confidence, genuine clarity, and measurable results.
Not just a workshop. A programme that leads to action.
Trusted and delivered for
Most training sounds good in the room.
Teams attend workshops. Participants leave with notes. People feel inspired for a day or two. Then real life takes over. The result is usually the same:
AI still feels confusing — teams leave workshops without knowing what to do next.
Marketing stays inconsistent because there's no system behind it.
Participants feel inspired for a day, then real life takes over.
Tools get introduced without structure, so nobody uses them.
There is little measurable impact after the training ends.
That is where this programme is different.
Our programmes combine clear strategy, practical AI workflows, hands-on learning, and follow-up support — so participants actually apply what they learn.
Training that creates real momentum.
Not just confidence. Actual capability. Actual next steps.
Understand what matters most in digital marketing — and what to ignore.
Use AI tools in a practical, responsible, and confident way.
Save time every week with smarter content and planning workflows.
Build better systems for visibility, consistency, and growth.
Leave with clarity, structure, and the confidence to take action.
Built for the organisations that support real business growth.
Whether you support business owners, startup founders, local enterprises, or internal staff — the focus is the same: helping people use AI and digital marketing in a way that is simple, useful, and sustainable.
Six things that separate this from standard training.
Practical, not overwhelming
Complex ideas broken into clear, usable steps. No jargon. No information overload.
AI with real business application
Participants learn to use AI for day-to-day work — not just to generate novelty.
Built around implementation
The goal is not attendance. The goal is meaningful progress afterwards.
Follow-up support included
Programmes can include ongoing support so people are not left alone after training.
Designed for real people
Built especially for non-technical business owners and teams who need clarity, not complexity.
Flexible delivery
Virtual, in-person, branded, multi-session — shaped around your audience and your goals.
Three core programmes. Each one built for action.
Each programme is tailored around your audience, goals, and delivery requirements.
AI for Everyday Marketing
Helps participants use AI to support content, planning, productivity, and customer communication — without losing their voice or authenticity.
Digital Marketing That Actually Works
A practical programme focused on creating structure, improving visibility, and helping participants stop wasting time on disconnected marketing activity.
Building a Simple Marketing System
Shows participants how to create a repeatable approach to planning, content, offers, and action — so marketing becomes more manageable and more effective.
Shaped around your organisation.
Not a fixed format. A flexible approach that fits your programme, your audience, and your timeline.
Trusted across the UK.
"The training was grounded, practical, and genuinely useful. Our participants left with real tools they could apply immediately."
"Francene has a rare ability to make digital marketing feel accessible. The AI sessions in particular were some of the best-received we've ever delivered."
"We've run a lot of training programmes. This one is different because people actually use what they learn."
Francene Mullings
Francene Mullings is a digital marketing trainer and the founder of PASIM™ — a practical framework for small business marketing. Since 2018 she has trained 500-plus business owners and teams across the UK.
She has delivered programmes for the London Borough of Hammersmith and Fulham, Manchester Metropolitan University, and the Royal Borough of Kingston upon Thames, among others.
Questions you might have.
Let's build a programme
your cohort will actually use.
If you are looking for practical AI and digital marketing training for your cohort, team, or business support programme — let's talk. One call is all it takes to explore what's possible.
Book a Discovery Call
Free. No obligation. We explore your goals and discuss how we can help.
I2I Consult LTD · 2nd Floor College House, 7 King Edwards Road, Ruislip, London HA4 7AE